Choice Points Are 0.62 Cents Until October 22. Check Your Own Offer First.
Choice Privileges is selling points at up to a 40% discount through October 22, 2026. At the full discount, points cost 0.62 cents each, which is below the 0.75 cents Frequent Miler values them at. The discount is targeted, so the rate on your account might be lower than the one in the headline.
The short version
Buy 6,000 to 9,000 points for 30% off, 10,000 to 13,000 for 35% off, and 14,000 or more for 40% off.
The 40% tier prices Choice Privileges points at 0.62 cents each.
The sale runs from 12 AM EDT September 7, 2026 to 11:59 PM EDT October 22, 2026.
Frequent Miler values Choice points at 0.75 cents, recently raised from 0.67 cents.
Purchased points do not count toward elite status or Lifetime Elite Gold.
A buy-points sale only makes sense when you know what you are booking. This one clears that bar for a specific kind of trip, and fails it completely as a speculative stockpile.
What is Choice Privileges offering?
Choice Privileges is running a tiered points discount rather than a bonus. Purchases of 6,000 to 9,000 points get 30% off, purchases of 10,000 to 13,000 points get 35% off, and purchases of 14,000 points or more get the full 40% off. The promotion terms state that "transactions must be completed between 12 AM EDT Sep 7, 2026 and 11:59 PM EDT Oct 22, 2026 to be eligible" for the discount.
Worth knowing the difference, because it trips people up. A discount cuts the price of each point you buy. A bonus gives you extra points on top of a full-price purchase. A 40% discount is cheaper than a 40% bonus, which is why this sale prices out better than some promotions with bigger-looking numbers.
Is 0.62 cents per point a good price?
Choice Privileges points at 0.62 cents sit below Frequent Miler's Reasonable Redemption Value of 0.75 cents per point, which the site recently raised from 0.67 cents. Buying at 0.62 and redeeming at 0.75 is roughly a 21% gain, before any outsized redemption. That is a real margin, though not the kind that makes a purchase automatic.
The historical context matters more than the valuation. Choice ran a 45% discount in mid-July that priced points at 0.57 cents, and another 45% sale in September 2025 at the same rate. So 0.62 cents is a good price, and it is not the best price Choice has offered in the past year. If you have no specific booking in mind, waiting costs you nothing.
Where do Choice points pay off?
Choice Privileges covers a lot of ordinary American roadside hotels where a redemption returns something close to the cash rate, which is where buying points stops being interesting. The value shows up in Choice's European and Asian footprint, in Scandinavia and Japan in particular, and in the Ascend Hotel Collection and Preferred Hotels properties that sit inside the program.
The test is simple. Pull up the specific hotel and the specific dates. Divide the cash rate by the points price. If you land north of 1 cent per point, buying at 0.62 makes sense. If you land at 0.7, you are doing a lot of work for a few dollars.
What are the catches?
The biggest one is that the Choice Privileges offer is targeted. Choice shows different discounts to different accounts, and readers reported seeing a 30% cap regardless of purchase size on the day this launched, including some Choice cardholders. Check the rate on your own account before you plan around 0.62 cents.
Three more terms worth reading. Purchased points do not count toward elite status or Lifetime Elite Gold Status. Transactions are final and non-refundable. Points post to your account within 24 hours.
One upside that partly offsets the risk: readers have confirmed that buying Choice points with a Choice-branded credit card codes as a Choice Hotels purchase, so the purchase itself earns at the card's hotel rate. Nobody else does that.
What this means for you
Buy if you have a Choice booking you already want, you priced it out above roughly 1 cent per point, and your account shows the 35% or 40% tier. Buy 14,000 points or more in that case, since the tier break does the work.
Skip it if you are stockpiling. Choice sold points at 0.57 cents twice in the last twelve months, the sale runs six weeks so there is no rush, and points bought speculatively at 0.62 cents have a habit of sitting there while a program devalues around them.
If you are unsure whether a cent-per-point figure is good or bad, our guide to what points and miles are worth walks through the math with worked examples. For a side-by-side of two hotel sales running at once, see our Hilton versus Wyndham buy-points comparison.
FAQ
When does the Choice Privileges points sale end?
The Choice Privileges buy-points sale runs through 11:59 PM EDT on October 22, 2026. It opened at 12 AM EDT on September 7, 2026, which gives it a roughly six-week window.
How many points do I have to buy to get 40% off?
Choice Privileges gives the full 40% discount on purchases of 14,000 points or more. Purchases of 10,000 to 13,000 points get 35% off, and purchases of 6,000 to 9,000 points get 30% off. Your account might show lower tiers, since the offer is targeted.
Do purchased Choice points count toward elite status?
No. The promotion terms state that purchased points do not count toward Choice Privileges elite status or Lifetime Elite Gold Status. Only qualifying stays and spending move you up the tiers.
Is this the best Choice points sale of the year?
No. Choice ran 45% discounts in July 2026 and September 2025, both of which priced points at 0.57 cents each. At 0.62 cents this is a strong sale and not the strongest, which argues against buying without a booking in mind.
What is a Choice point worth?
Frequent Miler pegs the Reasonable Redemption Value of Choice Privileges points at 0.75 cents each, raised recently from 0.67 cents. Individual redemptions in Scandinavia and Japan have returned well above 1 cent per point, which is where the program earns its reputation.
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